soap house

The power of images, both real and imagined, is undeniable. In a world where a picture speaks volumes, AI steps in to paint a story with just a few words. ✨

The world is waking up to the harsh realities of life in the occupied territories of Palestine.  

The data paints a grim picture, one that fuels much of the AI we use for image generation.

What if, alongside documenting the realities of destruction and hurt, we used this technology to plant seeds of hope?

Feeding these models with detailed records of past ecosystems and imagined restoration projects offering a glimpse of a future where we reclaim what was taken. They become a call to action, and a little bit of hope?

In the words of Dr Ghassan Abu-Sittah, we fight genocide by planning for tomorrow, and tomorrow is a Palestinian day.

#غرد_كأنها_حرة

Some context / research:

Palestine boasts a long and rich history of soap making, with evidence suggesting production reaching back to ancient times! Nablus, in particular, became a renowned center for this craft.

From Domestic Roots to Flourishing Industry
Initially, soap making was a domestic activity, often carried out by women using olive oil, a staple of Palestinian agriculture. By the 10th century, small factories emerged, and trade with Bedouin tribes secured another crucial ingredient: alkaline soda (qilw)

The Renowned Nabulsi Soap

Nabulsi soap, named after the city of Nablus, became renowned for its high quality, long-lasting lather, and unique scents. It was a prized export throughout the Middle East and Europe.

In the spirit of design and the power of images, the concept envisions a contemporary interpretation of the soap house factory with an experiential element. 

Carrying the torch forward! 

Symbols on Nabulsi Soap Packaging:

Nabulsi soap packaging often features symbolic designs that pay homage to the heritage and ingredients used in its creation. Here's a glimpse into a few:

Camel:

This powerful desert animal depicts the historical trade routes used for obtaining qilw (alkaline soda), another vital ingredient in soap making.

Olives / Olive Branch:

This ubiquitous symbol represents peace and purity. It's a nod to the olive oil, a cornerstone of Palestinian agriculture and a key ingredient in Nabulsi soap.

Keys: a couple of interpretations:

Unlocking the potential of nature's bounty for personal care.
A symbol of hospitality
The keys passed down through generations, the symbol of return to home 

Colorized Image of young man working at Nabulsi Soap Factory - Unknown Source

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