N°21
2022
Brand Strategy - Brand ID - Visual ID - R&D - Product Development - Art Direction
N°21 - BRAND ACTIVATION IN NYC + PRODUCT DEVELOPMENT
PART 1: BRAND ACTIVATION NYC
PART 1: BRAND ACTIVATION NYC
Part 1: N°21 New York City Activation
This project explores the potential for Italian luxury brand N°21 to enter the New York City handbag market. Developed collaboratively by a team of 5 during our Luxury Brand Management Master's at Istituto Marangoni, the project includes:
Market Research: Analysis of demographics, the New York luxury handbag market, and N°21's brand identity and visual elements.
Activation Proposal: A strategic plan focusing on ideal placement, targeted promotions, and future possibilities for N°21 in New York City.
Please note: This project involved not only strategic analysis and research but also the creation of visual collateral, including a printed book presentation designed and was creatively led by Zina Baker
PART 2: PRODUCT DEVELOPMENT
PART 2: PRODUCT DEVELOPMENT
Part 2: Product Development for N°21
Objective: This project focused on product development for the luxury brand N°21
Scope:
Trend Analysis: We reviewed the brand's most recent collections, including color palettes and materials.
Trend Forecasting: We conducted research to identify upcoming trends that could align with the brand's natural evolution.
Product Proposal: Based on the analysis, we proposed new colors and materials for the brand's next seasonal collection.
Development Tools: We created a product chart to visualize the proposed collection and a cost sheet to estimate production costs. Additionally, we developed design sketches or mood boards to showcase the overall look and feel of the collection.
Please note: This project involved not only strategic analysis and research but also the creation of visual collateral, including a printed book presentation designed and was creatively led by Zina Baker
